Pantone Selects the Color of the Year for 2017
The Pantone Color Institute, which likes to call itself “the global color authority,” has announced its color of the year for 2017. And that color is: green. Not just any green, of course, but Pantone 15-0343. This color is also known as “Greenery”, which is described as a “yellow-green shade that evokes the first days of spring.”
“Greenery”, Pantone 15-0343, The Color of the Year for 2017:
“Greenery” is the color of spring growth, and with it renewal and regeneration. You’ll see it everywhere in 2017 – cars, clothes, paint colors, printed marketing materials (!), television ads, etc.
Pantone’s annual naming of the color of the year always raises the obvious chicken-and-egg question. Is the color of the year selected because it is popular, or does it become popular because it is the color of the year? It is probably some of each, in that the colors of the year are typically identified as trending upward in popularity but then get an extra boost and additional validity from their selection as color of the year.
Recent Pantone colors of the year include:
2016: Two colors were named: Serenity (baby blue) and Rose Quartz (light pink)
2015: Marsala, an “earthy” red-brown shade
2014: Radiant Orchid, a purple with fuchsia and pink undertones
2013: Emerald (yes, like the gemstone)
2012: Tangerine Tango, a reddish orange color
Need to print something in “Greenery”, “Tangerine Tango”, or any other color under the sun? You’ve come to the right place – we can help!