When you have a marketing communication, and you want everything to go right, there are at least five points that you need to get right:

  • 1. Right MESSAGE – Make sure that you are communicating what is intended and what is needed.

  • 2. Right PERSON – Sending your message to a person who is not interested or not capable of responding is pointless.

  • 3. Right TIME – Timing is everything and can tremendously impact the success of your marketing communication.

  • 4. Right MEDIUM – Whether it is print, e-mail, social media, or any of the other potential channels, choosing the correct medium is crucial to the effectiveness of the communication.

  • 5. Right REASON – The motivation for the communication should be clear and relevant to the recipient.

DALLAS PRINTING can help you fine-tune your marketing communications so that you get the RIGHT results.