by admin | Dec 20, 2017 | Resources
To succeed in today’s crowded and competitive marketplace, businesses must effectively manage and enhance their brands to stay relevant. To maximize the effectiveness of your brand, follow these five branding rules. Center Your Business Staying focused on your...
by admin | Apr 3, 2017 | Blog
DIRECT MAIL – EVEN FINER SEGMENTING AND TARGETING Direct mail is one of the best methods for reaching potential customers. Your full mailbox testifies to this truth – if direct mail wasn’t effective, companies wouldn’t use it. There is a very good reason that Google...
by admin | Mar 7, 2017 | Blog
Pantone Selects the Color of the Year for 2017 The Pantone Color Institute, which likes to call itself “the global color authority,” has announced its color of the year for 2017. And that color is: green. Not just any green, of course, but Pantone 15-0343. This...
by admin | Dec 20, 2017 | Resources
Bleed is a printing term that refers to one or more printed elements that extend to the edge of a finished document, with no white margin. To successfully achieve bleed on a finished document, the artwork is designed with elements that extend beyond the finished...
by admin | Dec 21, 2017 | Resources
When you have a marketing communication, and you want everything to go right, there are at least five points that you need to get right: 1. Right MESSAGE – Make sure that you are communicating what is intended and what is needed. 2. Right PERSON – Sending...
