Pantone Selects the Color of the Year for 2017

Pantone Selects the Color of the Year for 2017 The Pantone Color Institute, which likes to call itself “the global color authority,” has announced its color of the year for 2017.  And that color is: green.  Not just any green, of course, but Pantone 15-0343.  This...

Marketing Communication – Get It Right

When you have a marketing communication, and you want everything to go right, there are at least five points that you need to get right: 1. Right MESSAGE – Make sure that you are communicating what is intended and what is needed. 2. Right PERSON – Sending...

Non-Profit Fundraising Top 10 To Avoid!

For non-profit newsletters, annual reports, solicitations, and presentations, check your work against these critical mistakes to avoid: The Fundraising Top 10… To Avoid! 10. Promoting activity instead of achievements – Your supporters care most about how you’re...

Printing, Paper, Recycling, and Sustainable Forestry

DALLAS PRINTING does virtually all of its printing on paper, which is obviously sourced from trees. Sustainable forest management practices ensure healthy and abundant forests for present and future generations, while providing renewable, natural, raw materials for...