Marketing Communication – Get It Right

When you have a marketing communication, and you want everything to go right, there are at least five points that you need to get right: 1. Right MESSAGE – Make sure that you are communicating what is intended and what is needed. 2. Right PERSON – Sending...

Non-Profit Fundraising Top 10 To Avoid!

For non-profit newsletters, annual reports, solicitations, and presentations, check your work against these critical mistakes to avoid: The Fundraising Top 10… To Avoid! 10. Promoting activity instead of achievements – Your supporters care most about how you’re...

Printing, Paper, Recycling, and Sustainable Forestry

DALLAS PRINTING does virtually all of its printing on paper, which is obviously sourced from trees. Sustainable forest management practices ensure healthy and abundant forests for present and future generations, while providing renewable, natural, raw materials for...

Questions to Help Define a Marketing Project

1. Goals: What are the big-picture goals of this project? What specific objectives do you need to achieve? How does this project fit into your overall plan? How will you measure the success of this project? 2. Market: What is the target market for this project? Is...

Tips for Efficient Print Projects

Everyone wants their print project to be done quickly, at the lowest possible price, and with great quality. That’s what we do at DALLAS PRINTING! Here are a few tips to help make your print project the best that it can be:​Submit all of your artwork, mailing...

Tips for Professional Marketing Materials

Every company needs printed pieces that do a careful and well-considered job of presenting its products and services, as well as promoting its overall image. Marketing materials such as catalogs, newsletters, product sheets, brochures, business cards, letterhead,...